Call Centre CX

AI-Powered Contact Centre Analytics

Transform every customer conversation into actionable intelligence. 100% call coverage, objective AI scoring, and real-time escalation.

Platform Preview

Your Command Centre at a Glance

A real-time dashboard that gives you full visibility across every call, every agent, and every trend.

Call Centre CX — Dashboard
24h 7d 30d 90d
Total Calls 1,247 +12% vs prior
Avg Sentiment 7.3 / 10 +0.4 vs prior
Avg CES 2.8 / 5 +0.2 vs prior
Escalations 14 3 critical
Sentiment Trend
MonTueWedThuFriSatSun
Top Themes
Billing Enquiry
312
Account Access
248
Service Complaint
191
Product Info
146
Callback Request
102
Recent Calls Search calls...
Call IDDateSentimentCESThemeLanguageStatus
#124712 May 09:42 8.2 1.8 Billing EnquiryEnglish Analysed
#124612 May 09:38 5.1 3.4 Service ComplaintEnglish / Hindi Escalated
#124512 May 09:31 7.6 2.1 Account AccessEnglish Analysed
#124412 May 09:24 3.2 4.5 Service ComplaintEnglish Critical
Per-Call Deep Dive

Every Call, Fully Analysed

Each call receives a sentiment score, customer effort rating, theme tags, language detection, and a 200–500 word business summary — all generated automatically.

  • Objective, consistent scoring across all agents
  • Multilingual support with English summaries
  • One-click drill-down to the original recording
Call #1246 — Detail
Sentiment 5.1 / 10
Customer Effort 3.4 / 5
Language EN / HI
Duration 8m 24s
Service Complaint Billing
AI Summary

Customer called regarding a disputed charge on their March statement. The agent was unable to locate the transaction initially, causing frustration. After escalation to a supervisor, the charge was identified as a duplicate payment. Customer expressed dissatisfaction with the time taken to resolve and requested a formal complaint be logged...

Escalated — Sentiment below threshold (5.1 < 6.0)
The Challenge

95% of Customer Calls Go Unreviewed

Manual QA samples a tiny fraction of conversations — leaving the rest unexamined and the real signals buried.

Today: Manual QA
2–5% of calls reviewed
Days to surface issues
With Call Centre CX
100% of calls analysed
Minutes to surface issues

Incomplete Coverage

QA sampling misses 95%+ of calls — blind spots everywhere.

Inconsistent Scoring

Evaluators disagree; trend data is unreliable.

Language Barriers

Regional or mixed-language calls are skipped entirely.

No Cross-Call View

Systemic issues hide across hundreds of calls.

How It Works

From Recording to Action

Upload a call. Call Centre CX handles everything else — analysis, scoring, summary, escalation, and cross-call insight.

1

Upload

.wav or .mp3 via dashboard or API

2

Analyse

Speech, context, tone, language

3

Score

Sentiment 1–10, CES 1–5, themes

4

Summarise

200–500 word business summary

5

Escalate

Webhook on threshold breach

6

Report

Cross-call AI insights & actions

Platform Capabilities

Everything Your QA Team Needs

Live KPIs, comprehensive per-call analysis, search & filter, and role-based team management.

Real-Time Dashboard

  • Live KPI cards: calls, sentiment, CES, alerts
  • Period filters: 24h, 7d, 30d, 90d, all-time
  • Top-10 themes ranked by frequency

Per-Call Analysis

  • Sentiment 1–10 and Customer Effort 1–5
  • 200–500 word English business summary
  • 1–3 themes and detected language mix

Search & Filter

  • Full-text search across summaries
  • Filter by sentiment, CES, and date
  • One-click drill-down to recording detail

Team Management

  • Role-based access: Admin, Analyst, Viewer
  • Self-service team admin
  • Audit trail of every action

Beyond the Single Call

Patterns that no individual review could surface. The AI Insights engine analyses hundreds of calls in parallel; the escalation system acts on the worst the moment they happen.

AI Insights Engine

Stratified sample of up to 500 calls. 3–6 categorised findings per report covering sentiment, effort, process, training, and compliance.

Severity & Deep Dive

Critical, High, Medium, Low — with affected-call percentage. One-click root cause analysis with prioritised actions ranked by effort and impact.

Intelligent Escalation

Configurable thresholds with webhook payloads. CRM routing, helpdesk tickets, Slack/Teams alerts. 3 retry attempts, every attempt logged.

Enterprise Ready

Security, Integration & Pricing

Hardened controls, standards-based integration, and a transparent two-component pricing model.

Security & Compliance

  • JWT (60-min) + hashed API keys
  • Strict per-tenant data isolation
  • Immutable audit logs with IP & timestamp
  • HTTPS + HSTS, SSRF-protected
  • Role-based access: Admin, Analyst, Viewer

Integration & API

  • Upload: POST /api/v1/webhook/upload
  • X-API-Key header authentication
  • .wav and .mp3 formats (up to 100 MB)
  • 30 uploads per minute throughput
  • JSON webhook callbacks on escalation

Transparent Pricing

  • Fixed monthly platform fee
  • Per-minute of audio analysed
  • 50 GB storage included (expandable)
  • Real-time spend tracking
  • GBP billing (others on request)
Getting Started

Four Steps to Live

1

Onboarding

We provision your organisation and admin credentials.

2

Configuration

Set thresholds, webhook URLs, languages, and team roles.

3

Integration

API connect or upload manually via the dashboard.

4

Go Live

Recordings analysed automatically. Insights delivered live.

Let's Transform Your Contact Centre

Start with a 30-minute scoping call — we'll align thresholds, integrations, and your go-live plan.